Festive period a howling success at The Valley, Evesham


Christmas is one of the most crucial times of the year for our retailers, which means it’s also one of the busiest times of year for our marketing team. 

Our packed Christmas campaign ended on a high this week with our annual Christmas Dog Parade. 

The wonderfully wacky world of eccentric dog lovers and Christmas came together again with over a 1,000 shoppers and their pooches dressed in Christmas outfits for the parade. Poodles (and owners!) dressed as elves, whippets as shepherds and even an entire family dressed in the theme of Narnia's The Lion, the Witch and the Wardrobe!

With over 90% of our retailers welcoming well-behaved dogs into their stores, it was the perfect event for driving footfall and vital increased dwell-time at such a crucial time of the year.

The event was a hit both online and in print. Tweets and posts creating a real buzz over our social channels along with extensive coverage in the local and retail press - all helping to raise our brand profile across the region and beyond. 

As a nearly cost-neutral event, it is commercial gold dust while at the same time it's a brilliant vehicle for raising funds for a local animal sanctuary - helping to maintain our community impact. 

A howling success all round!

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phil maclean