The Valley, Evesham: Q3 Retail Review

TOG24 to open new store at The Valley

Eagle One is pleased to announce that Yorkshire based outdoor brand, Tog24 is set to join the roster of brands at The Valley, Evesham.

Established in 1958, initially producing footwear. They branched into sports bags and football kits in the 70's before finally landing on waterproofs and fleeces. As the brand grew in popularity skiwear and casual clothing were added. TOG24 now sells from over 60 stores across Britain and Ireland.

Phil Maclean, Senior Marketing Manager at Eagle One, comments, “TOG24 is a great addition to The Valley, and provides our shoppers with even more choice in outdoor wear at fantastic prices. Welcoming another brilliant British brand, such as TOG24, to The Valley further cements our commitment to continuing the development of The Valley within our retail strategy.”

The TOG24 arrival completes Phase Two at The Valley, which is now 100% let.


In-demand Celtic premium brands come to The Valley

Dubarry and Jack Murphy have been introduced by multi-brand operator Outdoor and Country this Autumn, meeting the continuing demands of The Valley’s 1.7 million resident population who travel from affluent locations such as Cheltenham, Stratford-upon-Avon and The Cotswolds to satisfy their shopping needs.

Outdoor and County lead with premium British brands Barbour, Hunter, Musto, Crew and Joules.


Boardman Performance Centre fully open

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The 1st October marks the exciting news that the highly anticipated Boardman Bikes Wind Tunnel at The Valley will be fully open and taking online bookings.

The wind tunnel completes the 18,000 sqft centre which offers world class facilities, offering best-in-class services from industry specialists in physiological fitness, function and health, bike-fitting, positional biomechanics and aerodynamics, all helping to drive sales from their showcase bike store.

See more:

The Boardman Bikes elite bike store

The Boardman Bikes elite bike store

New arrivals during 2018

The Valley has welcomed three new stores so far this year; Regatta and Jane Plum opened for trading in Q2 and the footwear experts Shoe Emporium launched in Q3 - all are trading strongly.


Sizzling summer of events at The Valley

The Valley’s marketing team made of the most of the historic fine weather this summer delivering high-profile outdoor events helping to drive footfall and all important shopper spending. 

THOUSANDS flocked for a fun-packed pirate-themed show at The Valley’s Beach launch to mark the official opening of our landlocked beach attraction. ‘Cook and Line’ from CBeebies hit show Swashbuckle were the star attraction performing their hilarious comedy act.  They were joined by a pirate-themed bands, nautical stilt walkers and local radio station Touch FM.

The show’s theme was a perfect backdrop for the summer’s giant sandpit, which was created in the shape of an enormous wooden pirate ship, holding more than 100 tonnes of golden sand.

The Valley served a tennis treat in July by screening the live action from Wimbledon with our pop-up tennis event. Deckchairs, strawberries and cream and even a short-tennis court to entertain budding tennis stars of the future featured throughout the summer months. 

To support our Wimbledon events we installed a Union Jack umbrella canopy of 60 umbrellas suspended above the central mall. The canopy created a buzz throughout Worcestershire with the local press and visitors alike, enhancing the shopping environment and proving a massive hit digitally with photos and selfies being shared widely. A portrait of a dog taken by a shopper with the backdrop of the canopy attracted over 7,500 likes via our Instagram page alone! 

See The Valley, Evesham in 3D

We teamed-up with Nationwide Drones to produce the interactive 3D model below. This showcases our retail area so you can see at first hand the fantastic retail environment we have created along with new space totalling 12,000 sqft available for retail, catering and leisure uses between 1,500-4,000 sqft.

Download The Valley Leasing Brochure:

Download The Valley Leasing Brochure:

Phil Maclean, Senior Marketing Manager  

tel: +44 (0) 1454 275999

phil maclean